VP Sales - Nordics

VP of Sales | HealthTech / Patient Access / Swedish Healthcare

Senior HealthTech sales leader with 15 years’ experience across the Swedish healthcare technology ecosystem, combining commercial leadership with deep expertise in public-sector healthcare sales.

Commercial function leader managing 24 people across Key Account Management, Account Management and Customer Success, with responsibility for the wider Swedish commercial organisation and direct reporting into the CEO.

Revenue owner responsible for a 90 MSEK Swedish commercial budget, currently performing above target with 9% YoY growth and a three-year strategy targeting 15% annual revenue growth.

Deep public healthcare expertise, selling SaaS-based patient access and digital communication solutions into 15 of Sweden’s 21 regions alongside private healthcare providers.

Public procurement and channel specialist with extensive knowledge of regional buying cycles, framework agreements and partner-led GTM through major Nordic telecom operators.

Zero-to-one ecosystem builder, originally establishing the company’s national partner network from scratch before progressing through multiple commercial leadership positions into Sales Director.

Strong combination of strategic leadership and operational execution, with experience across budgeting, revenue growth, channel development, customer expansion and commercial team management.

Ready to step into broader VP Sales / CCO ownership within an ambitious HealthTech business where they can shape commercial strategy and build the organisation around it.