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October 9, 2026

Stop Hiring a CRO When You Actually Need a Sales Director

Does your SaaS business really need a CRO, or would an experienced Sales Director be a better fit? We explore why seniority, commercial ownership and company stage should determine your next GTM leadership hire.
October 5, 2026

That €300k OTE Means Nothing If Nobody Hits It

A €300k OTE looks impressive, but only if it's achievable. Here are five questions SaaS and technology sales candidates should ask before assuming the headline earnings tell the full story.
September 30, 2026

Before You Join a Start-Up, Ask These 5 Questions

Early-stage SaaS and AI companies can offer incredible career opportunities—but candidates need to do their due diligence. Here are five questions worth asking before accepting the offer.
September 24, 2026

Your First Hire in a New Market Isn’t Just a Sales Hire

Why expanding into a new European market requires someone who can build demand, create pipeline and win customers from scratch
September 14, 2026

Stop Saying You’re a Hunter. Prove It.

Every salesperson claims they can generate new business. Here’s how to show hiring managers you can actually build pipeline from scratch.
September 10, 2026

WOULD YOU TREAT A CUSTOMER LIKE THIS?

A strong employer brand isn’t just about careers pages and LinkedIn content