Sales Director/VP Sales - Sweden/Nordics

Expansion Director | Digital Healthcare / New Markets / Public Sector

Commercial and operational healthcare leader with 10 years inside one of the Nordics’ largest digital healthcare businesses, progressing from early employee through multiple senior growth, revenue and market expansion positions.

New-market and tender specialist currently leading public tender affairs, business development and expansion across Sweden, the UK, France and Norway, with approximately 60–70% of focus centred on Sweden.

Significant new business track record, winning tenders and establishing approximately €10M of new business this year through end-to-end ownership from opportunity identification and scoping through negotiation, tender submission and implementation handover.

Proven P&L turnaround operator, transforming a regional healthcare operation from -17% gross margin to +10% EBITDA while managing 12 clinics, launching three greenfield operations and integrating four acquired businesses.

Commercial efficiency leader who helped drive the organisation's transition from growth-at-all-costs to profitability, identifying approximately 100 MSEK in previously missed invoicing while exiting unprofitable areas and prioritising higher-margin segments.

Innovative public-sector GTM strategist, establishing routes through Swedish legislative and procurement frameworks that helped enable some of the country's earliest publicly funded digital healthcare and digital mental health services.

Broad healthcare experience spanning primary care, specialist care, insurance, B2B partnerships and technology procurement, combining commercial strategy with significant operational leadership.

Entrepreneurial commercial leader suited to an early-stage or scaling HealthTech business looking for a future CCO/CRO capable of owning P&L, winning complex public-sector business and building new markets from scratch.