May 7, 2026

GroTech builds DACH GTM Team

Scaling a DACH GTM Team for a Fast-Growth Hospitality SaaS Platform

Overview

A fast-growth European hospitality technology company partnered with GroTech Search during a critical scaling phase between Series A and Series B funding.

Following rapid international growth and a €47m funding round, the business needed to build a high-performing DACH commercial function from its Barcelona hub while improving overall recruitment speed and hiring efficiency.

GroTech Search was engaged to support multilingual GTM hiring across the DACH region, delivering key Sales Development, Account Executive, and Team Leadership hires while helping optimise internal recruitment processes during hypergrowth.

Company Background

The client is a European hospitality SaaS platform specialising in AI-driven automation, revenue optimisation, guest communication, and operational technology for hotels and accommodation providers.

The company has grown rapidly across European markets, supporting thousands of hospitality customers internationally while expanding its commercial operations across multiple territories.

At the time of engagement, the business was scaling aggressively following major venture investment and expanding its international Go-To-Market organisation across Europe.

The Challenge

The company needed to rapidly build a German-speaking commercial organisation from Barcelona to support DACH expansion.

Key objectives included:

Hiring multilingual SaaS sales talent
Building a scalable DACH GTM structure
Improving hiring speed
Reducing candidate drop-off
Removing operational hiring bottlenecks
Supporting aggressive post-funding growth targets

The internal hiring process had slowed significantly as the business scaled, creating delays between application, screening, and interview stages.

This was impacting:

Candidate experience
Hiring velocity
Offer conversion
Competitive positioning within the SaaS talent market

A major focus became reducing average interview response times while maintaining hiring quality and stakeholder alignment.

GroTech Search Approach

GroTech Search partnered closely with hiring managers and leadership stakeholders to improve both talent delivery and recruitment operations.

Building the DACH GTM Function

The project focused on hiring:

SDRs
Account Executives
Team Lead hires

All hires supported the company’s German-speaking market expansion strategy from Barcelona.

The search focused on:

Native German-speaking candidates
SaaS sales backgrounds
Outbound commercial experience
Scale-up environments
High-growth technology businesses

Recruitment Process Optimisation

Alongside hiring delivery, GroTech Search worked closely with the business to improve recruitment workflow efficiency and remove internal hiring friction.

Key improvements included:

Faster interview coordination
Reduced stakeholder delays
Simplified process stages
Improved candidate communication
Better internal hiring alignment

This significantly accelerated candidate progression throughout the recruitment cycle.

Results

Key Outcomes

10 DACH GTM hires delivered
Successfully built German-speaking SaaS team from Barcelona
Hired SDRs, Account Executives, and Team Lead positions
Reduced average time-to-interview from 12 days to 4 days
Improved overall recruitment process efficiency
Removed hiring bottlenecks during hypergrowth scaling phase

Impact

The partnership enabled the business to scale its DACH commercial organisation significantly faster during a critical growth phase following major venture funding.

By combining multilingual SaaS recruitment expertise with operational hiring improvements, GroTech Search helped accelerate hiring velocity, improve candidate experience, and strengthen the company’s commercial scaling capability across Europe.