About Me

Thomas founded GroTech Search with one goal: to become Europe's go-to recruitment partner for ambitious SaaS and technology companies building exceptional Go-To-Market teams.

With more than a decade of experience spanning SaaS sales, recruitment and entrepreneurship, Thomas has partnered with founders, investors and commercial leaders to deliver over 250 GTM hires across Europe. His experience ranges from helping early-stage start-ups make their first commercial hires through to supporting Series-funded and publicly listed software companies with large-scale international hiring projects across the Nordics, DACH and the UK.

Unlike many recruiters, Thomas has built businesses himself. Before launching GroTech, he worked in SaaS sales and co-founded two ventures, including an environmentally focused business that was successfully exited. That commercial background gives him a practical understanding of what scaling companies need from both a hiring and revenue perspective.

Today, Thomas specialises in hiring Sales, Customer Success, Sales Engineering, Revenue and GTM Leadership talent for high-growth software businesses expanding across Europe. His approach combines market expertise, honest advice and an extensive network built through years of specialising in one area—Go-To-Market.

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My Blogs

October 9, 2026

Stop Hiring a CRO When You Actually Need a Sales Director

Does your SaaS business really need a CRO, or would an experienced Sales Director be a better fit? We explore why seniority, commercial ownership and company stage should determine your next GTM leadership hire.
September 24, 2026

Your First Hire in a New Market Isn’t Just a Sales Hire

Why expanding into a new European market requires someone who can build demand, create pipeline and win customers from scratch
August 12, 2026

WELCOME TO GROTECH, BOBBY BADNALL

Leadership & Senior GTM Search
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