21 European GTM hires delivered across 12 months
Building a European GTM Function for a Nordic EV Charging Technology Platform
Overview
A rapidly scaling Nordic EV charging technology company partnered with GroTech Search to support a strategic European commercial expansion initiative.
The project focused on building high-performing Go-To-Market teams across Europe, including foundational leadership hires in new territories alongside senior commercial appointments across DACH and the Nordics.
Over the course of the partnership, GroTech Search delivered 21 hires across Sales Leadership, Enterprise Sales, and Strategic Accounts functions, helping accelerate the company’s European growth strategy and regional market penetration.
Company Background
The client is a Finnish-headquartered smart EV charging platform operating across the European energy and mobility sector.
The business provides electric vehicle charging infrastructure and software solutions designed to support large-scale EV adoption across enterprise, public sector, fleet, and consumer markets.
At the time of engagement, the company was rapidly expanding internationally and investing heavily in regional GTM leadership across Europe.
The Challenge
The client needed to scale commercial operations across multiple European regions simultaneously while building foundational leadership capability in newly developing markets.
The project included:
- Building first-on-the-ground commercial leadership in Benelux and Southern Europe
- Expanding senior GTM functions across DACH and the Nordics
- Hiring experienced enterprise sales professionals within highly competitive EV and energy markets
- Accelerating hiring speed after prolonged unsuccessful searches in several regions
Key business priorities included:
- Establishing regional commercial ownership
- Increasing enterprise market penetration
- Supporting strategic international expansion
- Hiring commercially credible leadership capable of scaling local operations
Several searches had previously remained open for extended periods before GroTech Search engagement.
GroTech Search Approach
GroTech Search partnered closely with leadership stakeholders to build a pan-European hiring strategy focused on speed, localisation, and strategic commercial alignment.
European Leadership Expansion
The project focused heavily on strategic leadership hiring across key European markets.
Key leadership placements included:
- Sales Director — Sweden
- Sales Director — Netherlands
- Sales Director — Spain
- Sales Director — Italy
- Key Accounts Manager — Germany
- Territory Sales Manager — Belgium
Additional commercial hires included:
- Account Executives — Germany
- Account Executives — Sweden
- Account Executive — Finland
Role data sourced from internal GroTech Search project records.
Speed of Delivery
A major focus of the project was reducing hiring timelines for commercially critical positions.
Key delivery outcomes included:
- First-time-to-hire of 10 days for Account Executive positions
- Benelux leadership search completed in 21 days
- Previous regional leadership search had remained open for over 3 months prior to GroTech Search involvement
This allowed the business to accelerate market entry plans and establish regional commercial ownership significantly faster than previous hiring efforts.
Results
Key Outcomes
- 21 hires delivered across Europe
- Strategic GTM hires completed across Nordics, DACH, Benelux, and Southern Europe
- First-on-the-ground leadership teams established in Benelux and Southern Europe
- Senior commercial leadership hires completed across multiple international territories
- Accelerated hiring timelines for business-critical expansion roles
- Successfully reduced time-to-hire for enterprise sales functions
Impact
The partnership enabled the client to rapidly establish regional commercial infrastructure during a critical international growth phase.
By securing experienced GTM leadership and enterprise sales talent across Europe, GroTech Search helped accelerate expansion into new territories while improving hiring velocity for strategically important commercial positions.
